Moderne Gesundheitskommunikation: Effekte der Suggestion auf Gesundheitsüberzeugung und Gesundheitshandeln
LicenseStandard (Fassung vom 03.05.2003)
The study is based on the World Mental Health Day (WMHD) 2004, proposed by the WHO. 82 physicians and 28 non-physicians participated separately in the study. All subjects read a short version of the World Mental Health Day communication shifter being subdivided into three experimental groups at random. The consistent communication group answered questions about WMHD´s advantages; disadvantages were denominated by a low ambiguity communication group; a high ambiguity communication group dealt with advantages as well as with disadvantages. Subjects knowledge about WMHD as well as their willingness to actively support the campaign were tested in all three groups. Generally, health communication was more succesful in the consistent communication group. These effects became even more pronounced, if advantages and disadvantages were salient to the patients. These results support the hypothesis derived from communication research and contradicted suggestion theory.
Subject HeadingsPsychische Gesundheit [GND]
Mental health [MeSH]