Strategic Foresight of Future B2B Customer Opportunities through Machine Learning

Erstveröffentlichung

2018

Authors

Gentner, Daniel

Stelzer, Birgit

Ramosaj, Bujar

Brecht, Leo

Wissenschaftlicher Artikel

Published in

Technology Innovation Management Review ; 8 (2018), 10. - S. 5-17. - ISSN 1927-0321

Link to publication

https://dx.doi.org/10.22215/timreview/1189

Faculties

Fakultät für Mathematik und Wirtschaftswissenschaften

Institutions

Institut für Technologie- und Prozessmanagement
Institut für Business Analytics

Subject headings

[Free subject headings]: strategic foresight | customer foresight | action research | customer base analysis | customer knowledge | customer profile | data mining | machine learning | B2B industries | MANAGEMENT
[DDC subject group]: DDC 600 / Technology (Applied sciences)

Metadata

Show full item record