Factors for revenues and market share growth in the mobile telecommunications industry
FakultätenFakultät für Mathematik und Wirtschaftswissenschaften
This study explores the factors that influence the top line development of mobile telecommunication companies. First, it aims to shed light on the inherent differences between the two types of companies that compete in the mobile telecommunications industry, incumbents and attackers. Second, this piece of research also contributes to the ongoing discussion in the literature about the relative importance of factors, namely the environment-focused or the firm specific factors. To answer the two principal questions, regression models have been built based on a set of 15 factors including macroeconomic factors, regulatory factors, competition factors, industry specific factors, the time factor and company specific factors for a European sample of 141 mobile operators for the period 1999 - 2009. The level of detail helps to understand in depth the effect of each of the selected factors on the absolute size as measured by revenues, the size relative to the market in terms of market share and the growth of revenues and market share. The empirical results show that some variables affect incumbents and attackers in the opposite way. These are the regulatory factors, the competition factors and some industry specific factors such as the development stage of the market, the mainline penetration and the market price level. Then, there is another set of variables that differ in the strength of the relationship. Thus, the differentiated analysis generates additional insights especially regarding the effect of the company specific variables such as company age, company price level, customer value and customer usage. This research provides clear evidence that the aggregated market and industry specific factors influence stronger the development of mobile operators than their concrete strategic positioning as reflected in their company specifics and that their consideration creates a solid base for managerial decisions.
Erstellung / Fertigstellung
Normierte SchlagwörterMobileTelekommunikation [GND]
Market share [LCSH]
SchlagwörterAttackers; Company specific factors; Competition factors; Incumbents; Industry specific factors; Macroeconomic factors; Market share growth; Mobile telecommunications industry; Regulatory factors; Revenue growth; Success factors; Top line growth
DDC-SachgruppeDDC 330 / Economics
Das könnte Sie auch interessieren:
Retrospektive Untersuchung eines implantologisch versorgten Patientenkollektivs von 1988 bis 1996 mit der computergestützten Datenbank Implant 1.0 DissertationSiegler, Matthias RobertDie enossale Implantologie als junges, in steter Entwicklung begriffenes Teilgebiet der Zahnheilkunde erfordert eine gewissenhafte, aussagekräftige und konsekutive Datenauswertung, damit Arbeits- und Vorgehensweisen sowie ...
DissertationMirzoyan, ZhasmineThe Drosophila heart is a proven system for studying regulatory genes that are involved in cardiogenesis. The specification and differentiation of cardiac progenitor cells require complex interactions between a number of ...
Bildung und Umweltverhalten monofunktioneller Organonitrate - Analytik und Simulation atmosphärischer Belastungsmuster DissertationEberhardt, OliverIn this thesis, the group of alkyl mono nitrates was investigated in the lower troposphere and in different kinds of precipitation. For the first time a correlation between tropospheric patterns of alkyl nitrates and ...