Customer lifetime network value: customer valuation in the context of network effects

Erstveröffentlichung

2017

Authors

Daes, Miriam

Klier, Julia

Klier, Mathias

Lindner, Georg

Thiel, Lea

Wissenschaftlicher Artikel

Published in

Electronic markets ; 27 (2017), 4. - S. 307-328. - ISSN 1019-6781. - eISSN 1422-8890

Link to publication

https://dx.doi.org/10.1007/s12525-017-0255-4

Faculties

Fakultät für Mathematik und Wirtschaftswissenschaften

Institutions

Institut für Technologie- und Prozessmanagement

Subject headings

[Free subject headings]: Customer valuation | Customer lifetime value | Social influence | Network effects | word-of-mouth | online social networks | information-systems research | design science research | ewom communication | influential users | future-research | models | identification | satisfaction
[DDC subject group]: DDC 330 / Economics

Metadata

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